Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Name: Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Author: W Chan Kim, Renée Mauborgne.
ISBN: 9781591396192

Language: Chinese

Author: W Chan Kim, Renée Mauborgne.

Publisher: Boston Mass : Harvard Business Review Press 2010.

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Category: 400* 應用科學, 490 商學, 496 商品學；市場學；行銷管理, 496.1 商品

ISBN: 9781591396192

Barcode: RW003859